Nissan Australia Extends its Sponsorship of Netball Australia, Expands National Netball Interests
- Nissan re-signs as major sponsor for two more years
- Adds the Adelaide Thunderbirds as a sponsored team
- Secures naming rights of the Queensland State Netball Centre
Melbourne, Australia (29 October, 2019) – Nissan in Australia has further added to its long-term support for Australian netball by extending its major partnership of Netball Australia and Super Netball for two additional years.
The relationship, which goes back to the first season of Super Netball in 2017, also sees Nissan Australia enjoy exclusive automotive rights with the majority of the competition’s teams. The sponsorship extension also includes the Australian Diamonds of which Nissan is the exclusive automotive partner.
In addition to this, Nissan Australia has secured naming rights at the Queensland State Netball Centre. Now called Nissan Arena, the venue is home for the Queensland Firebirds.
Further, from the start of the 2020 season Nissan will be the official automotive partner of the Adelaide Thunderbirds. Nissan now has sponsorship relationships with seven of the eight Super Netball teams.
Nissan is the premier partner for the NSW Giants and the NSW Swifts, and the official auto partner at Melbourne Vixens, West Coast Fever, Queensland Firebirds, Sunshine Coast Lightning and the Adelaide Thunderbirds. It is also the official automotive partner for every state and territory netball association.
Nissan’s involvement in netball is designed to strengthen brand awareness and engagement opportunities in the community and will help to market Nissan’s range of innovative vehicles to a wider audience across multiple buyer demographics.
“Netball is Australia’s number one female team participation sport and we are delighted to continue our sponsorship of the sport, from the grassroots to the elite teams,” said Nissan Australia managing director Stephen Lester.
“Nissan has been a proud partner of the Super Netball since its inception, and of the Australia Diamonds, so we are delighted to extend our relationship with the sport for two more years, but also expand our footprint across the sport.”
Netball Australia has enjoyed the relationship with Nissan Australia for the past three years and is looking forward to the opportunities that lie ahead.
“Nissan is an important part of the Netball Australia family and we are delighted to extend our partnership for a further two years,” said Netball Australia chief executive officer Marne Fechner
“From the grassroots to our elite, Nissan shares our commitment to ensuring netball in Australia thrives, and we look forward to having even great impact through our partnership in the coming years.”
Australian Diamonds and Melbourne Vixens defender, Jo Weston, has been aligned as a Nissan athlete ambassador since 2017 and understands the importance of Nissan’s support of netball nationally.
“It’s so brilliant for netball to have the support of Nissan for a further two years that now includes Netball South Australia and the Adelaide Thunderbirds,” said Weston.
“This partnership has already brought so much, including the great new innovation of Nissan Net Points this year that has helped the engagement with fans.
“Personally, it has opened up opportunities that have really helped me grow as an athlete and a person and I’m so excited to be a part of the next phase.”
The grassroots netball community comprises of 1.2 million participants across local clubs and associations. Since its launch in 2017, Suncorp Super Netball has experienced significant year on year growth. Increasing match attendances, broadcast and live streaming reflect the strength of the competition.
Nissan is an active sponsor of elite Australian sport, also supporting Melbourne City Football Club (A League) and the AFL powerhouse, the Hawthorn Football Club.