Nissan Oceania appoints new Director of Brand & Customer Experience

MELBOURNE, Australia – Nissan Oceania has announced the appointment of Bilgen Tug as Director of Brand & Customer Experience.

Bilgen joins Nissan’s Oceania operation with over 20 years’ automotive experience across Brand and Marketing, both in Australia and internationally. Bilgen’s most recent role was Global Brand Manager for Maserati, based in Italy. In this role, Bilgen was responsible for developing the brand strategy, driving model profitability and creating a seamless alignment between all Global Functions and Regions on product, marketing communications, customer experience and commercial.

Sriram Padmanabhan, previous Director of Brand and Customer Experience, has transitioned to a new role within the organisation and will lead a Future Ready Transformation Project for Nissan India. During his leadership at Nissan Oceania, Sriram spearheaded the development and implementation of the "Defy Ordinary" brand strategy. This encompassed the successful delivery of the Nissan Oceania Brand Transformation, the creation of an e-Commerce Ready Platform, and the execution of several key product launches, most recently the highly successful launch of the MY25 Nissan Patrol.

“I would like to welcome Bilgen to the organisation,” says Nissan Oceania Managing Director, Andrew Humberstone. “Bilgen’s arrival at Nissan Oceania comes at a pivotal time for the Nissan brand as we continue to transform in Oceania.

“Nissan Oceania has recently launched our new brand strategy – Defy Ordinary – and we are well underway with this rollout locally. Bilgen’s experience in managing global brand marketing will be crucial to further the Nissan brand position in Oceania.

“I would also like to take this opportunity to thank Sriram for all he has contributed to Nissan Oceania. His enthusiasm, commitment and passion for the brand in Oceania over the past three years has been exceptional and I wish him all the best in his new role.”

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